Email marketing is a digital marketing strategy that involves sending emails to individuals, subscribers, or for businesses to promote products, services, and information to build relationships. It is one of the methods used to communicate with audiences or customers, allowing business-related information to reach personally.
Businesses use email marketing as it is a cost-effective, direct, and personalized way to reach their target audience. It drives conversions and sales by providing offers and compelling content. Email marketing improves customer relationships, improve loyalty and repeat business.
In today’s digital age, customers are indulged in messages as they prefer textual form over voice communication. Email Marketing is a highly effective tool for businesses to connect, engage, and drive meaningful interactions with their audience.
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